I drink FRESH! Campaign
Published Date: 12/4/2017 9:17:20 AM
On the 1st December 2017, Malta Dairy Products Ltd. (Benna) launched a new national campaign I drink FRESH! with the aim of encouraging the consumption of FRESH milk. The launch took place at St Monica School in Birkirkara, through a 2018 calendar featuring twelve Maltese personalities stemming from different walks of life, such as Destiny Chukunyere, Gianni Zammit, and André Schembri, each expressing the way in which fresh milk benefits their lifestyle.
The phrase I drink FRESH! highlights the importance of consuming FRESH milk as it fits perfectly into a varied and balanced diet that is essential for the enjoyment of a healthy lifestyle. No other natural food contains such a right balance of all the major nutrients required by the human body.
From the early stages of life, we are taught about the benefits of milk at school and at home. Fresh milk is a rich source of several vitamins and minerals, including calcium, potassium, phosphorous, magnesium, iodine, vitamins B2 and B12, and a valuable source of protein. These nutrients are essential to the human body and provide a range of health benefits, such as the promotion of healthy bones and teeth.
Malta Dairy Products Ltd. will be distributing the calendar I drink FRESH! for FREE in schools and other public places in order to encourage the consumption of fresh milk from an early age. The campaign shall expand to other personalities endorsing the campaign and will feature through the use of social media, TV, radio, billboards, street activities and other mediums.