Newsroom

*** WORLD MILK DAY – BENNA ART COMPETITION * * *

Published Date: 5/31/2018 8:28:00 AM

Malta Dairy Products Ltd. would like to thank all students who participated in this competition. We received lots of beautiful and creative designs. The 6 winners chosen by the jury are the following....







I drink FRESH! Campaign

Published Date: 12/4/2017 9:17:20 AM

On the 1st December 2017, Malta Dairy Products Ltd. (Benna) launched a new national campaign I drink FRESH! with the aim of encouraging the consumption of FRESH milk. The launch took place at St Monica School in Birkirkara, through a 2018 calendar featuring twelve Maltese personalities stemming from different walks of life, such as Destiny Chukunyere, Gianni Zammit, and André Schembri, each expressing the way in which fresh milk benefits their lifestyle.

The phrase I drink FRESH! highlights the importance of consuming FRESH milk as it fits perfectly into a varied and balanced diet that is essential for the enjoyment of a healthy lifestyle. No other natural food contains such a right balance of all the major nutrients required by the human body.

From the early stages of life, we are taught about the benefits of milk at school and at home. Fresh milk is a rich source of several vitamins and minerals, including calcium, potassium, phosphorous, magnesium, iodine, vitamins B2 and B12, and a valuable source of protein. These nutrients are essential to the human body and provide a range of health benefits, such as the promotion of healthy bones and teeth.

Malta Dairy Products Ltd. will be distributing the calendar I drink FRESH! for FREE in schools and other public places in order to encourage the consumption of fresh milk from an early age. The campaign shall expand to other personalities endorsing the campaign and will feature through the use of social media, TV, radio, billboards, street activities and other mediums.







Official statement regarding Benna new fresh milk cartons - Malta Dairy Products Ltd.

Published Date: 10/11/2017 3:15:56 PM

Malta Dairy Products Ltd, producers of Benna fresh milk has recently changed its fresh milk carton. The new carton is made out of a different type of board and includes a plastic cap. The new board being used in the production of the carton is now an unbleached board which...







Malta Dairy Products Ltd. unveils a fresh new look for its Benna range!

Published Date: 10/3/2017 12:15:18 PM

On the 3rd October 2017, M.D.P. launched a brand new look for its products.

An updated Benna logo that keeps the elements of past designs (as a respect for past achievements) but at the same time is changed to give a more modern looking and bolder look that reflects the optimism with which the company is looking at the future.







Farmer Owned – Quality Guarantee

Published Date: 10/12/2017 12:15:18 PM

The new badge “Farmer Owned – Quality Guarantee" was also introduced on all the new packaging. The The underlying concept behind Farmer Owned is that Care is being taken in Every Step of the journey of milk from the cow to the consumer’s table.







Published Date: 10/12/2017 12:15:18 PM

A complete new packaging for all its Fresh Milk cartons that include: Fresh Skimmed Milk, Fresh Milk 2.5% fat, Whole Milk, Lactose Free Milk and Milk Shakes

Another innovation in the milk cartons is the introduction of the CAP on all cartons. Customers can now enjoy the benefits of fresh milk in a carton that: Has a convenient Cap, Is more environment friendly and Has a better barrier against light







The introduction of NEW products on the market:

Published Date: 10/3/2017 12:15:18 PM

BUTTER – made from 100% Maltese cream, LACTOSE FREE IRKOTTA – Benna’s unique ‘Irkotta Friska’ made from 100% Maltese fresh milk is now available as well as Lactose Free, COCONUT MILK SHAKE – Another great taste to complement the existing Chocolate Milk Shake and Strawberry Milk Shake, Lactose Free Fresh Milk will now also be available in 500ml cartons, TAR-RAĦĦAL MALTESE CHEESE (different varieties) – made from 100% Maltese fresh milk, which will be out in the market around December 2017.....







Walid Nabhan – Winner of the European Union 2017 Award for Literature

Published Date: 9/14/2017 3:26:28 PM

Malta Dairy Products LTD are proud with their employee Walid Nabhan, who has recently been awarded winner of the European Union 2017 award for literature. Walid Nabhan was born in Jordan to a Palestinian refugee family, but has been living in Malta and working within the laboratory at the Malta Dairy Products factory for a number of years,…